About - chris newman | creative director

Creative Director, London, UK

Hello.
My name is Chris Newman, allow me introduce myself.

I’m an award-winning, energetic leader with a clean design aesthetic and highly strategic conceptual thinking. I’ve worked on high-profile brands including: NIVEA, Walgreens Boots Alliance, Kraft, EFFEN Vodka, Pfizer, Sunovion, and Johnson & Johnson.

I’ve been fortunate enough to work in both general advertising and pharmaceutical advertising producing print, broadcast, digital, social, OOH, experiential, and direct mail.

My work has garnered accolades including: Clio Healthcare, The Creative Floor Awards, Global Awards, DTC National, John Caples International Awards and the International ECHO Awards. I am proud to have been recognized by Direct Marketing News in their annual “30 under 30” award.

Travel is my jam. I’ve ran 2 marathons. And I know how to tap dance – my secret weapon in tough client meetings.

Experience

Creative Director at FCB Health: 2019 – Present London, UK
Creative Director at 21GRAMS: 2019 – 2019 New York, NY
Key Accomplishments
• Lead comprehensive annual tactical planning for biotech company, Sarepta. Ideas targeted both HCP and DTC in rare disease, Duchenne muscular dystrophy (DMD)
• Conceptualized and executed a 360 congress campaign for Eisai, featured at AAIC. The project went from concept to completion in less than 6 weeks
• Created in-office, and tradeshow materials for biotech oncology company, Guardant

Rx Accounts: Sarepta, Eisai, Guardant, new business
Rx Category: DMD, Parkinson’s, Oncology
V.P. Associate Creative Director at FCB Health: 2015 – 2019 New York
Key Accomplishments
• Highly-skilled cross-office talent (“The Bank”) utilized for high profile projects at Network agencies including: Area 23, FCB Toronto, FCB Halesway, FCB Cure, Neon, and Area 23 on Hudson
• Produced award-winning experiential tradeshow booths in neurology (Sunovion).
Booths have been recognized by the Clio’s, The Creative Floor Awards, and Global Awards
• Directed a team of 20 creatives during campaign development for women’s health brand (AbbVie)
• Developed strategy and launched integrated campaigns for men’s and women’s aesthetics (Galderma)
• Conceptualized integrated global campaign for multiple sclerosis (Novartis)
• Created educational brand characters for eczema (Pfizer)
• New business win for global HIV therapy (Merck). The pitch campaign launched in 12 countries

Accounts: Galderma, Pfizer, Sunovion, Novartis, AbbVie, Merck, new business
Rx Category: Cosmeceutical, Eczema, Epilepsy, Parkinson’s, MS, Women’s Health, HIV
Creative Director at FCB Chicago: 2013 – 2015 Chicago, IL
Key Accomplishments
• Managed successful launch of HIV therapy (Johnson & Johnson). The award winning integrated campaign included print, TV, digital, social, OOH, and in-office materials
• Increased agency revenue by pioneering social media use as the first branded HIV therapy on Twitter
• Executed global POS guidelines for NIVEA skincare
• Developed experiential campaign assets for NIVEA/Rihanna tour

Accounts: NIVEA, Johnson & Johnson, Milk, El Jimador, new business
Rx Category: HIV, Psoriasis
Senior Interactive Designer – Loyalty Division at Walgreens: 2012 – 2013 Chicago, IL
Key Accomplishments
• Lead interactive designer for the award-winning launch of the Balance Rewards loyalty program, the largest retail loyalty program in the industry with over 88 million enrollees. The program won
a COLLOQUY Loyalty Award in 2013
• Partnered with UX and off-shore development team to design and launch the Balance Rewards
healthy activity tracker for both desktop and mobile
• Created a monthly series of educational videos for more than 235,000 store employees
Senior Art Director at HAVAS: 2004 – 2012 Chicago, IL
Key Accomplishments
• Won Bel Brands business including Mini Babybel and The Laughing Cow
• Designed award-winning direct mail campaigns for Sprint and honored as a John Caples International Awards Finalist for Best Art Direction, and won 5th place at the International ECHO Awards
• Featured in Direct Marketing News 30 under 30
• Oversaw all aspects of production creating an in-depth image library for Sprint

Accounts: Sprint, EFFEN Vodka, Claire’s, Quill, Hefty, Reynolds, Kraft, Groupon, Citi, Sears, new business
Student Workshop Participant: Art Director at The Martin Agency: 2003 – 2003 Richmond, VA
Account: Cherry Coke

Key Accomplishment
• Awarded outstanding presenter

Education

BA Advertising at Iowa State University
BFA Graphic Design at Iowa State University

Specialties

Advertising
Creative Direction
Art Direction
Integrated Marketing
Creative Strategy
Digital
Interactive Marketing
CRM
Direct Mail

Experience

Education

Specialties

Elsewhere