chris newman | creative director

“Sizzle” video shown at the Paris Press Conference announcing the NIVEA and Rihanna 100 Year Anniversary Campaign and partnership.

NIVEA has signed up international star Rihanna as the voice of its 100 year celebration. The song ‘California King Bed’ will accompany the whole anniversary campaign internationally. Consumers will have the opportunity to win Rihanna concert tickets in various media, on the NIVEA website and at retail outlets. NIVEA products purchased during a point of sale promotion taking place in over 40 countries feature one of ten million online codes that can be redeemed against exclusive Rihanna downloads on the NIVEA website, including one million music downloads, Rihanna wallpaper and photos.