Final TV spot based on the winning creative campaign that brought in the business to HAVAS. The pitch campaign was entitled, “The Cheese that Compliments” where a talking cheese with a romantic accent compliments shoppers for choosing a healthy snack.
Spot produced by employees of HAVAS.
Pitch campaign for Bel Brands. The Cheese that Compliments.
Pitch campaign for Bel Brands. Baby Bel cheese is more beautiful and engaging than a feeble piece of string cheese, so we elevated it to heroic status, while also empowering women to feel good about making this choice. Happily, it was the client’s favorite campaign, and helped us win the business.
Role Senior Art Director